AGORA
The first fully digital marketplace for the care industry, powered by AI.
So, what if we get rid of agencies?
Imagine a world where care providers can fill critical shifts with qualified carers at the tap of a button, and carers get paid within 24 hours of completing their work.

Direct Care Connections
Agora links care providers with staff, saving costs by removing intermediaries.
Powered by AI
Agora uses AI for onboarding, dispute resolution and matching, unlike manual systems.
Empowerment for Carers
Staff choose their jobs and schedules, earning what they’re worth while improving satisfaction and retention.
Enhanced Quality of Care
Agora matches staff to clients by skills and preferences, improving care quality.
Our Story

Route to Market
Tapping into a Growing Opportunity
Agora capitalises on a growing care recruitment market, valued at £1.2 billion and expanding with an ageing population and demand for skilled staff. Our target audience spans agency staff, bank staff, zero-hour workers and care providers, totalling up to 1.43 million potential users.
Through partnerships with healthcare providers, local authorities and community networks, Agora ensures market readiness with ongoing testing and a robust pipeline of end users. Our platform addresses an unmet need, positioning us to dominate the market with a solution tailored to modern care industry challenges.
Growth
Market Penetration
Targeting 1.43 million potential users across the UK, our cost-effective platform provides a much-needed alternative to traditional recruitment, driving demand from both care providers and staff.
With early-stage adoption from key healthcare providers and local authorities, we’re building a strong user base. As the platform evolves, we’ll expand through strategic partnerships and targeted marketing, positioning Agora as a leader in care recruitment.


The Why
Revolutionising Care Recruitment
Agora transforms care recruitment with low fees, direct provider-staff connections and streamlined processes. Its intuitive platform handles everything from shift advertising to payments, with features like instant pay, real-time updates and auto-apply options, delivering unmatched convenience and flexibility for providers and staff alike.
Funding Round
Agora is seeking £500,000 in pre-seed funding and £5 million in seed funding to accelerate our growth. Our highly disruptive business model, backed by strong market research, demonstrates a high level of demand and receptiveness.
We aim for rapid expansion with a nationwide sales rollout, targeting NHS integration within year 2 rather than year 3. By front-loading resources into software development, we can increase the appeal and stickiness of our platform, outpacing competitors in the market.
We are offering two levels of investment. The pre-seed round is geared toward traditional investors, with a well-justified valuation. The seed round offers equity and a convertible loan, providing higher-risk investors with the potential for greater rewards.
The Team

Richard Williams-Pears
CEO

Rachel Sestini
Chief Financial Officer

Ben Grave
Chief Marketing Officer

